In relation to my post on the American Red Cross, this post continues my discussion on collaboration in non-profit organizations. Goodwill Industries also use Web 2.0 for online collaboration. On ReadWriteWeb, Sarah Perez talks about how the company has incorporated geo-spatial mapping tools on their website. This new mapping tool gives users the opportunity to find the closest Goodwill location in their geographic area. All users have to do is type in their zip code.
Goodwill has also developed an extranet called “My Goodwill,” to help service the increasingly enormous amount of people who work for them. This collaboration portal gives employees the opportunity to act as a team and gain access to information and resources.
At ZDNet, CIO of Goodwill Industries Steve Bergman elaborates on Goodwill’s Web 2.0 mapping tool as he talks to Editor in Chief Dan Farber. He also explains the company’s open source web portal. Goodwill manages the first non-profit auction site, shopgoodwill.com. Their wide variety of donated goods includes new and existing pieces of art, antiques and collectibles. Auction sales from their site fund Goodwill’s education and job programs for disabled people and other charitable works. The auction site also provides services that help people overcome the obstacles that they encounter with employment. People can grow to be independent.
Similar to the American Red Cross, Goodwill Industries really want to make a difference in people’s lives. Goodwill strives to find the most effective way to deliver their services. Web 2.0 tools definitely help them share ideas so they can promote a culture of innovation to service more people.
1 Comment
June 3, 2009 at 5:28 pm
I have been helping some Non profit organizations wiht getting some trucks to help them with their cause some organizations use trucks to deliver food, clothing or bedding to the homeless. I found that Uhaul sells out their used trucks. This has helped a few people in obtaining trucks to help their cause. If you are interested or try sharing to get the word out. It really does help and makes a difference.
Thanks!